Building Traffic to your Booth
Free Pass Links & Banners for your Emails and Websites
As an exhibitor, more often than not, the focus at tradeshows is on meeting NEW contacts. This is important, however, the most successful exhibitors make effective use of tradeshow time by also networking with EXISTING clients at the show. The section is dedicated to helping you promote your presence at the event to both prospects and clients.
Below are two simple ways to build traffic via email and see more clients & prospects at the show. You can simply cut & paste to the bottom of your emails leading to the show or if you prefer, send out a specific email announcing your exhibit plans and a reminder to visit your booth. In addition to the options below, please consider other forms of pre-show promotion such as:
- Telemarketing to your clients
- Pre-show mailouts (including complimentary passes)
- Sponsorship (click here)
EXAMPLE 1 - Banner Ad option (perfect to add to your emails and websites)
If you wish to carry this colour banner in your EMAIL correspondence with clients prior to the event, simply cut and paste the graphic below directly into a new email. Once sent, your recipients can click on the graphic and link directly to the main show website. Add it to the bottom of all email correspondence with the line "See us at the show in booth XYZ!"
To use this banner in your website, copy and paste the following HTML code into your web page:
<a href="http://www.buildexvancouver.com/"><img src="http://www.buildexvancouver.com/images/bvpromo.jpg" width="426" height="127" border="0">
</a>
EXAMPLE 2 - Text-based message
Looking forward to seeing you at
BUILDEX VANCOUVER
February 8 & 9, 2012
Save $25 compliments of [insert your company name here]
Go to www.buildexvancouver.com and register for FREE tradeshow access
Be sure to visit us at booth # [insert your booth number here]
For more ideas or assistance, please contact Paul Maryschak ator 604-730-2057.
