Building Traffic to your Booth
Free Pass Links & Banners for your Emails and Websites
As an exhibitor, more often than not, the focus at tradeshows is on meeting NEW contacts. This is important, however, the most successful exhibitors make effective use of tradeshow time by also networking with EXISTING clients at the show. The section is dedicated to helping you promote your presence at the event to both prospects and clients.
Below are three simple ways to build traffic via email and see more clients & prospects at the show. You can simply cut & paste to the bottom of your emails leading to the show or if you prefer, send out a specific email announcing your exhibit plans and a reminder to visit your booth. In addition to the options below, please consider other forms of pre-show promotion such as:
- Telemarketing to your clients
- Pre-show mailouts (including complimentary passes)
- Sponsorship (click here)
EXAMPLE 1 - Text-based message
Looking forward to seeing you at
BUILDEX VANCOUVER, BC CONSTRUCTION SHOW &
DESIGN NORTHWEST
February 11 & 12, 2009
For exposition & seminar details, please visit www.buildexvancouver.com, www.bcconstruct.com & www.designnorthwest.ca.
EXAMPLE 2 - Text-based Exhibitor-specific message
Save $25 compliments of [insert your company name here]
Go to www.buildexvancouver.com and register
for free admission to Buildex Vancouver 2009
Be sure to visit us at booth # [insert your booth number here]
EXAMPLE 3 - Banner Ad option (perfect to add to your emails and websites)
If you wish to carry this colour banner in your EMAIL correspondence with clients prior to the event, simply cut and paste the graphic below directly into a new email. Once sent, your recipients can click on the graphic and link directly to the main show website. Add it to the bottom of all email correspondence with the line "See us at the show in booth XYZ!"
To use this banner in your website, copy and paste the following HTML code into your web page:
<p><a href="http://www.buildexvancouver.com/">
<img src="http://www.buildexvancouver.com/images/bvpromo.gif" width="348" height="124" border="0">
</a>
</p>
For more ideas or assistance, please contact Dave Tyldesley ator 604-730-2051.
Invitation To Apply For New Product Icon in the Showguide
Our annual post-show survey shows that 75% of building owners, property managers, facility managers and plant engineers attend Buildex to find out more about new products and technologies that are now available for real estate management, building maintenance, retrofit and renovation.
The planning committee has developed an inexpensive means for exhibitors with new products to differentiate yourself at the exposition.
The "New Product Showcase" form is included in your exhibitor manual.
Free Passes For Your Clients
Unlimited quantity of free passes to exhibitors are available for distribution to your preferred clients and prospects.
Please fill out the form in your exhibitor manual and fax the completed form to (604)739-2124, or emailto request additional passes.
Advertising / Media
Emailto inquire about special advertising rates in the official show guide.
