10 Easy Ways to a Better Exposition

1. ESTABLISH GOALS & OBJECTIVES

“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra

2. SELL YOUR COMPANY

Use your company logo; what type of image suits your company? (Quality, high-tech, established, contemporary, sporty, traditional, trendy?)

3. USE PROFESSIONAL, ATTRACTIVE GRAPHICS/SIGNAGE

Graphics need to say:

  • Who you are
  • What you do
  • Benefits of your products/services

Copywriting Guidelines:

  • Buyer-focused
  • Concise
  • Stress one benefit only
  • Action-oriented

4. SELECT THE PROPER SETTING FOR YOUR PRODUCT:

Colour can create many involuntary physiological & psychological messages.

  • Blue has a calming effect. (Brings text to the foreground and stimulates people to make quick decisions.)
  • Red is emotionally charged and hard for the eye to process. Don’t overuse it.
  • Yellow is the best attention-grabber.
  • Green is positive & calming.
  • Orange associated with enthusiasm, fascination, creativity and success.
  • Gold, silver & platinum symbolize premium.
  • Black represents power.

Lighting accentuates products & creates moods.

5. INVITE PEOPLE TO YOUR EXHIBIT AND THE SHOW

Mail or hand out the complimentary passes provided with the Exhibitor Manual, conduct other forms of pre-show promotion, broadcast fax, email, etc.

6. BUILD, BUY OR RENT A BACKDROP OR ENCLOSURE

Ensures a professional, functional display. Exhibitors are required to have a structure in front of the curtains.

7. CARPET YOUR EXHIBIT SPACE (MANDATORY)

Colour & quality compliment the image you want to portray. Alternate forms of flooring are also popular: Hardwood, tiles, etc.

8. INCORPORATE GREENERY IN YOUR EXHIBIT

  • Accentuates graphics
  • Hides electrical wiring
  • Adds life & colour

9. INVOLVE PEOPLE IN YOUR EXHIBIT

Moving objects, videos, robots, mannequins, banners & flags will all grab delegates’ attention. Be guided by the image you want to convey.

10. CREATE AN INFORMAL OR FORMAL CLOSING AREA

Furniture: Tables should be used on the sides for displays and not create a barrier between the booth and the aisle. You want to “invite” delegates into your exhibit. Minimize chairs; used for delegates only and create a comfort zone to close those deals.

MORE GREAT TIPS:
  • Have a Pre-show meeting with staff (establish goals, scheduling, etc).
  • Plan giveaways and promotions to generate leads. Give away your own service or product to qualified leads.
  • Instill some friendly competition among your staff AND teamwork – ensure your exhibit has more impact than your competitor’s!